A record 160 entries have been awarded Good Design® in the 2013 Australian International Design Awards and are in the running for a coveted Design Award® recognising design excellence when winners are announced later this month as part of Vivid Sydney.
This year more than 250 entries were received with products ranging from cars to cameras, barbecues to baby strollers, kitchen tongs to computer tablets, personal accessories to portable radios, manufacturing equipment to homewares, and street furniture to scientific diagnostic equipment.
Judging took place in Sydney recently with six panels of Australian and international design experts assessing each entry on form, function, quality, safety, sustainability, commerciality and innovation.
“Our assessment process is recognised as one of the most thorough of all international design recognition programs with judges given the opportunity to touch, feel, play with and pull apart all entries. By today’s standards, quality alone is not enough to differentiate a product from its competitors. Consumers are concerned about price, value for money, ease of use, safety and environmental impact,” said Brandon Gien, Managing Director of Good Design Australia.
“To reach a finalists shortlist with 160 products recognised for their good design is a positive indicator that many companies – large and small – are investing in professional design to remain competitive and attract the attention of consumers and businesses.”
Gien added that it was encouraging to see Australian companies continuing to perform strongly against their international counterparts, particularly in terms of innovation.
“It’s great to see well known brands such as Breville, Sunbeam and Cochlear continuing to produce beautiful, functional products. And I’m always pleased to see Aussie innovations recognised, like this year’s QuickLay Fire Attack Pack for fire-fighters, the Tractile Roofing System, PAFtec CleanSpace2 respirator, PRED9X purpose built firearm mounted light, AtomoRapid integrated rapid blood testing device, Taste Mobile Kitchen service from the Benevolent Society and WiTouch wearable TENS pain relief device.”
With a 55-year old history, the Australian International Design Awards is Australia’s longest running and most prestigious design recognition program. Previous winners of the top prize include Ben Lexcen’s America’s Cup keel, Marc Newson’s Qantas A380 Economy Seat, the Nucleus® 24 Contour Cochlear Implant, the Solar Sailor Ferry, and the Ford Territory.
Winners, including Best in Category and the top prize of Australian International Design Award of the Year (given to one entry) will be announced at the 2013 Australian International Design Awards Presentation Ceremony on 30 May in Sydney. Book tickets online.
For more information about the Good Design selection and products in the running for Design Awards visit the website.
The Australian International Design Awards 2013 exhibition opens 2 August 2013 at the Powerhosue Museum