AIDS 2014 Logo Design Competition

AIDS 2014 winning entry

Melbourne will host the 20th International AIDS Conference (AIDS 2014) in July 2014. This biennial International AIDS Conference brings together people living with HIV, policymakers, people working in the field of HIV and those committed to ending the epidemic.

A competition was held to design the logo for the conference.

The logo had to be reflective of the 2014 conference destination, Melbourne, and/or Australia, and/or the Asia Pacific region. It had to incorporate the ‘AIDS ribbon’ and reflect the conference principles of inclusiveness, participation and gender equality.

Here is the winning concept and the runners-up:

Winning Concept:
Yohana Haule

Yohana Haule

 Yohana Haule, 21, Tanzania

Design Concept: The footprint is an image used by the Aboriginal Australians. The footprints are symbolic of the steps forward being made in advancing the scientific, medical and social understanding of HIV and AIDS.

Selection: Conference organizers selected Yohana’s logo for the creativity demonstrated and the concept behind the design. The human footprints symbolize the steps forward being made in advancing the scientific, medical and social understanding of HIV and AIDS.

In addition, every footprint illustrates the individual journeys many people have to make once living with HIV. Although these journeys are individual, the logo also depicts a collective journey by all to overcome the HIV epidemic. The different sized footprints also represent the fact that people of all ages are affected by HIV. With this in mind, we are all heading towards the same purpose: to end of the HIV epidemic, and nobody must be left behind.”

Runners Up:

 

Swann Maillard

Swann Maillard

Swann Maillard, 26, France

Design Concept: The M is the symbol of the city council logo and is easily associated with Melbourne. The blue/green colour is for the Yarra River which runs through the city.

Cale Davis

Cale Davis

Cale Davis, 22, Australia

Design Concept: The triangular elements are reflective of federation square, triangles are strong and so signifies strength of unified AIDS community.

Norman Rondina

Norman Rondina

Norman Rondina, 25, Philippines

Design Concept: The ribbon is covered in contemporary Aboriginal art characterized by sets of dots. The ripple patterns on the represent different sectors in our community joined together by the IAS represented by the bands connecting the ripple patterns.

Norma Rondina

Norman Rondina

Norman Rondina, 25, Philippines

Design Concept: Inspired by Aboriginal stone arrangements. Each rock represents all the advocates; people living with HIV, researchers and others in  building a solid foundation geared to eliminate the epidemic of AIDS. This is resting on Uluru represented by the red ground.

Chintami Ricci

Chintami Ricci

Chintami Ricci, 25, Indonesia

Design Concept: The modern geometric shape symbolizes Melbourne’s Federation square, and symbolizes everyone involved in the AIDS response being interconnected. The AIDS ribbon can adjust to the building’s shape.

 

Ahmad Jubair

Ahmad Jubair

Ahmad Jubair, 19, Bangladesh

Design Concept: The boomerang is an emblem of Australia, while the red and yellow dots represent equal participation, as well as the huge and diverse population of the Asia-Pacific. Together they make the ribbon.

For further information, visit the conference page