Brit Insurance Designs of the Year Awards – 2011

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The category winners include:

London’s TFL’s Barclays Cycle Hire scheme which wins the Transport category, a popular and familiar feature across the capital since its introduction in the summer of 2010. Retail outlet Uniqlo’s hugely successful Jil Sander collaboration +J Autumn / Winter 2010 collection wins the Fashion category and Ikea’s intriguing take on baking with their Swedish recipe book presented in stunning visual style is the winner in the Graphics category.

Innovative and accessible design was a recurring theme for the 2011 nominations, beautifully demonstrated with the Plumen low energy light bulb taking the Product award. The Flipboard app, for the Interactive category impressed judges as the world’s first social magazine, fundamentally changing how people discover, view and share content across social networks. Also, the elegant Branca chair designed by UK design practice Industrial Facility wins the Furniture category and the community focused Open Air Library in Germany takes the Architecture award.

From the category winners, we are pleased to report that the overall 2011 winner is the Plumen lightbulb designed by British designer Samuel Wilkinson and product design company, Hulger. The winner was presented with the awards trophy, which was exclusively designed by Ross Lovegrove, at the Design Museum on 15th March. This year’s judges were Stephan Bayley ‘ Jury Chair, Janice Blackburn, Mark Farrow, Penny Sparke, Simon Waterfall and Will Self.

The winning entries along with the shortlisted designs are currently on show at the Design Museum until August 7 2011.

Design Museum, 28 Shad Thames, London SE12YD, United Kingdom.

Brit Insurance Design Awards
Design Museum, London