2012 marks a new chapter in the story of Electrolux Design Lab as it enters its tenth year. Electrolux therefore invited design students globally to create a special anniversary logo for the concept. The competition has been conducted in collaboration with Yanko Design. The winner of the competition is Swedish graphics design student Henrik Sundqvist from Berghs School of Communication in Stockholm, Sweden.
Electrolux Design Lab started out as a global design competition for design students but has developed into a platform for design discourse and sharing inspiration. The brief for this year’s design competition is “Design Experience”, focusing on sensory experiences. Expectations are high, as the last ten years have seen very ambitious and innovative design concepts from thousands of students.
Electrolux and Yanko conducted a competition inviting design students to create an anniversary logo. Hundreds of students from all over the world participated in this special prelude to the main event. The winning entry, created by Swedish graphics design student Henrik Sundqvist, will be used as the official Electrolux Design Lab Logo for the 2012 competition.
Henrik Sundqvist is a 27-year old graphic design student at Berghs School of Communication in Stockholm, Sweden. His current favourite inspiration source is the typography of Michael Freimuth but he says that inspiration can be found everywhere. “My logo is intended to be playful and signal the importance of cooperation. The letters are connected to each other to strengthen this message. I wanted to both renew and modernise, but also keep something from the old profile. That is why I’ve kept the colours quite similar to the previous logo. By doing that, I hope EDL will not feel completely unfamiliar to returning guests, but still be fresh, modern and different,” says Sundqvist.