Embrace: Imagination Australia unveils the theme for 2012 Sydney New Year’s Eve with Kylie Minogue

z515_Embrace-Master-Devicelowres

New Year’s Eve on Sydney Harbour will ‘ring in’ the New Year by celebrating Australia’s spirit of love, inclusiveness and connection. The vibrant Embrace colours, bridge effect and theme are designed by Imagination’s creative team, with artistic input from global pop icon Kylie Minogue who has created some of the most extraordinary stage shows.

Pop icon Kylie Minogue, Embrace 2012

Pop icon Kylie Minogue, Embrace 2012

Imagination’s General Manager Heath Campanaro says: “The theme of ‘Embrace’ reflects a positive attitude of openness and connection. It’s about bringing people and ideas together to create something greater than the sum of its parts. It’s about acceptance and tolerance, the past and the future, warmth and love.”

Embrace icon, a swirl of coloured sails in magenta, yellow, purple, has been now released with four supporting icons that invite audiences to Embrace Love, Embrace Sydney, Embrace Possibility and Embrace the Moment. These icons and logos will be seen on buses, banners and bus stops throughout Sydney, and will also play a part through social media engagement.

Kylie Minogue said: “I love the vibrant colours and the way it reflects all the different elements coming together to embrace the moment. It has such a fun energy about it that I can’t wait to see come alive on the night.”

“Embrace will be the ultimate stage show with the glittering Sydney Harbour as our backdrop!”