Design Is a Verb is a project set up by the Bibliotheca Alexandrina Arts Center. It is an annual exhibition that displays the works of a number of designers from various fields such as architecture, industrial design, product design, fashion design and digital creations.
The Project aims to introduce the Alexandrian and Egyptian artistic community to Applied Arts, and bring the companies searching for new creative and innovative designs together with talented designers in order to enrich the Egyptian industry.
The theme of the first edition of the project is “Preserving the Egyptian Cultural Heritage”. This theme is chosen in response to the various social changes that have taken place in Egypt after the 25 January Revolution. Some of these changes are drastically affecting the Egyptian cultural heritage along with Egyptian buildings, fashion, crafts, habits, and traditions.
The Exhibition announcement invited professional and amateur designers and architects to participate and present their innovative creative design. All designs are immersed in the Egyptian culture, and all are created to both preserve this cultural heritage and heighten our appreciation of it.
“Design Is a Verb!” will be an opportunity to see the most interesting new design propositions and reflect on where Egyptian design is now, and how Egyptian designers are looking to the future.
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