The non-denominational charity OzHarvest has just had a Frost* and Droga5 makeover. In the business of rescuing excess food that otherwise becomes landfill from restaurants, food wholesalers and retailers, OzHarvest has grown to include distribution to charities supporting the vulnerable in Sydney, Newcastle, Adelaide and Brisbane.
Vince Frost and David Nobay have collaborated on many projects and in their pro bono collaboration for OzHarvest, who’s primary aim is ‘Nourishing our country’, they show us they also have a big heart. Currently in Sydney OzHarvest delivers over 320,000 meals per month and they deliver what equates to 147 tonnes each month across Australia. Every kilogram of food that OzHarvest rescues avoids 2 kg of greenhouse (kg CO2-eq) emissions and the consumption of 143 litres of water.
The new branding uses the shape and colour of the distinctive yellow food distribution vans. The logo is constructed with images of staple food items and uses the informal, san serif font, Frankfurter. A strong identity is branded by the use of the leading colour, bright yellow.
The report shows a combination of these features and aspects of the distictive signature of both designers where data is presented as info-graphics with bold pull out quotes and text is shown as typographic motifs – what Frost* and Droga5 describe a ‘cheeky nod’ to the nature of the charity.
The successful new branding not only compliments the standout qualities and ethos of OzHarvest but is also a testimony to the collaborative work and design skills of these professional design studios.