Space+Moooi Design Residency 2014

SPACE+MOOOI 2014 Design Residency Winner

Space Furniture is pleased to announce that the winner of the Space+Moooi 2014 Design Residency is Sydney – based industrial designer Tom Fereday of Fereday Design.

Space Furniture worked closely with coveted design company Moooi, with whom they share a 10 – year association, to initially arrive at a short list of eight talented contenders. All applications were reviewed by Marcel Wanders, Moooi Founder and Art Director and Casper Vissers, Moooi Founder and CEO.

It was the thinking underpinning Fereday’s design response, along with his presentation and extensive technical skills, which were the key factors that impressed the judges. Tom’s demonstrated ability to get things done along with his affable personality resonated with Moooi’s ethos.

Marcel Wanders and Casper Vissers announced the winner today via a video on behalf of Moooi and Space Furniture.

Tom Fereday submitted the Shove chair collection that encapsulates an impressive mix of design and technical development. Ultimately, the Space+Moooi Design Residency was about choosing a “winning person” with a product that best met the brief.

“We believe Tom’s handwriting / DNA is a fit with Moooi – he is not searching for ‘me too’ products, instead he wants to achieve something exciting and unexpected, ” remarked Casper Vissers. While Moooi seeks to create designs with a new approach and/or vision, they must also trigger a client on different levels: function, story, beauty, shape, materials, recognition and happiness. In essence the Moooi brand is about “The Unexpected Welcome”.

Fereday said:

“I developed the Shove chair range from a concept I had in the back of my mind for quite some time. The Space+Moooi 2014 Design Residency provided a stimulus to collaborate with a local manufacturer to realise the concept into a working prototype. By producing the piece I was able to prove the feasibility of the design and use this as a tool to present the concept. The range was directly inspired by the traditional manufacture of pressed steel normally found in hardware products and equipment. By drawing upon this elegant manufacturing technique I was able to develop this process for furniture application and create, I hope, a unique design aesthetic.”

As the Space Design Residency winner, Fereday will spend eight weeks at Moooi headquarters in The Netherlands where he will learn about the inner workings of a professional European design brand. This experience will provide insights into the business operations, the production techniques and back-end thinking that inform the design and development of a successful product with a world-leading manufacturer.

The ultimate outcome of the Space + Moooi Design Residency for all parties would be that the product developed in collaboration with Moooi would go into production.

“I seriously believe we should be able to achieve a product for Milan 2015 with Tom,” Casper Vissers comments.

Fereday described the Space+Moooi 2014 Design Residency award as “humbling”.

Tom Fereday

Tom Fereday

“The Space+Moooi Design Residency is unlike any other design programme in Australia. The residency not only provides the opportunity to learn from one of the most celebrated design companies in the world it also helps me to build a relationship as a designer in Europe with Moooi,” he says.

Space + Moooi Design Residency recieves around 800 proposals from designers annually, hoping to be selected for the company’s new collection each year.

For Fereday, the award caps an impressive career progression over the last seven years that’s been punctuated by a string of national and international design awards, finalist accolades and scholarships.

“I am excited at the prospect of learning how a furniture manufacturer on an international scale develops products, and working alongside Marcel Wanders, Casper Vissers and the Moooi team. It’s not possible to see that in Australia.”

Marcel Wanders and Casper Vissers

Marcel Wanders and Casper Vissers

In the development of his furniture range, Fereday says he looked to the way Moooi’s designs “truly connect with the user and form a memorable experience” and drew on traditional methods of manufacture as a channel to form the user connection.

This is the second Space Design Residency for the Australian furniture distributor. On this occasion, it has also helped commemorate Space’s 20th year as a retailer of original design. The inaugural Space Design Residency in 2010 was won by Trent Jensen.

Space Furniture will stay in touch as Tom Fereday embarks on the Space+Moooi 2014 Design Residency journey.

About Tom Fereday:

Born in Australia before moving to London for 19 years, Tom Fereday returned to Sydney to undertake a bachelor of design degree in Industrial Design at the University of Technology. Over the past five years he has collaborated with a range of leading companies and manufacturers. He is driven by a passion for innovation and guided by a growing understanding of materials, manufacture and a refined aesthetic. Since establishing his own studio to explore furniture design he has won numerous local and international awards. Receiving the Space + Moooi 2014 Design Residency will allow Tom to build on his knowledge of design by working alongside inspirational designers and building a relationship for future collaborations.

Notable Awards include:

2011 – Interior Design Excellence Awards 2011 – Finalist, Australia
2010 – Nominated by Triple J and ABC News as top 25 young achievers
2010 – Australian Design Awards, Design Mark, Pebble Ottoman
2009 – SOYA Awards including mentorship with Marc Newson – Winner, Australia
2009 – SRD09 prize winner awarded by the Society for Responsible Design, Australia
2009 – NSW Travelling Scholarship – Top three finalists, Australia
2009 – Greenland Travelling Scholarship – Winner, Australia
2007 – Treegugger + I.D. Magazine Award – Finalist, America